When Ultra-Violet was announced as 2018’s Pantone Color of the Year , the crowds went wild; what better time to put together a little wedding inspo featuring the color purple? All of you Prince fans understand the complexities of purple; it’s not just symbolic of counterculture, unconventionality, and artistic brilliance. It’s also evocative, a color associated with the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Purple has historically existed in a realm of its own. It’s a color associated that signifies royalty, wealth, nobility, and luxury. When it comes to wedding inspiration, there are plenty of ways to incorporate the Pantone Color of the Year: think florals, the edging of your gown, accessories, wedding favors…you name it. We put together a signature photography collection featuring this up-and-coming color to give you a few ideas (see below). And picture this: Ultra-Violet signature cocktails.
But who is Pantone? And why should we care about the Color of the Year? For those of you who aren’t ensconced in the world of visual and interior design the word probably doesn’t have much meaning. The company calls itself “the global authority on color,” and they are headquartered in New Jersey, of all places. Specifically, the Pantone corporation created a standardized system (called the Pantone Matching System, or PMS for short… I know, have a good laugh over that one. I’ll wait.) for matching colors, used in specifying printing inks, encompassing the Spectrum of Pantone Colors from Orange to Red, and far beyond…to the wild world of metallics. They produce the tools of the trade–Pantone color books–nifty little spiral bound books organized into a tidy rainbow (little kids love ’em and they are also pretty pricey). This way, companies on different locations can all refer to the Pantone system to make sure colors match without direct contact with one another. Pantone also partners with global brands to help them leverage the power, psychology and emotion of color in their design strategy.
PMS colors are almost always used in branding and have even found their way into government legislation and the military. True fact: the Scottish Parliament debated a petition (reference PE512) to refer to the blue in the Scottish flag as “Pantone 300”.
So how, exactly does Pantone choose the color of they year? Turns out it’s hardly random. A 20-person team – the Pantone Color Institute – begins global research early in the spring, looking for recurring patterns or colors in daily life situations. The process now takes nearly nine months. Pantone states that the Color of the Year is actually “a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.”
Are you wondering how can you integrate Ultra-Violet into your personal reality? Pantone says the color “communicates originality, ingenuity and visionary thinking.” In interiors, Ultra Violet can transform a room into one of extraordinary self-expression, or conversely its polish can tone down a room with subdued, modern pairings. Adding spice and brightness, Ultra Violet calls attention to a tufted couch, piece of art or accent wall. As a color that can take you in so many directions, Ultra Violet makes a statement in any space, whether it’s one of tradition and elegance or unexpected boldness.
Whether Ultra-Violet makes you ultra-joyful or ultra-queasy, you’ll be seeing quite a lot of it for the next few months….but even now, the Pantone Color Institute elves are already hard at work with their pointy ears to the ground planning for next year. What color do you see in your future?
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